I bring a broad perspective across marketing, commercial, ecommerce and category management, which helps me connect strategy, action and delivery in a more joined-up way.
Turning insight into strategy and strategy into action.
Aligning marketing strategies with business objectives across every function.
Creating practical plans with clear commercial outcomes.
Refining and reviewing plans so they stay relevant and deliver value.
Supporting leadership teams with a grounded, thoughtful and commercially focussed perspective.
In the beginning
I start by getting under the skin of the business, the people, the culture, the ambition and the realities of what is happening on the ground.
From there I look for the points where progress is stalling, where opportunities are being missed, and where a clearer path forward can make the biggest difference
The messy middle
I'm not afraid to challenge the status quo, but I do it constructively.
I believe the best work comes from listening properly, asking good questions, and shaping ideas together so they become plans that are realistic, relevant and ready to use.
And finally…
I like to bring a fresh perspective.
That does not mean complexity for its own sake.
It means seeing the business from a slightly different angle, connecting the dots and helping create something that feels distinctive, useful and commercially sound.
