Niki Sterling Consulting

Niki Sterling Consulting

Niki Sterling Consulting

I work with a limited number of CEOs, MDs and senior leaders seeking a thoughtful partner to help define direction, sharpen focus, and support commercial delivery.

For over 30 years I have supported senior business leaders to identify growth opportunities and turning them into practical plans with clear commercial outcomes.

For over 30 years I have supported senior business leaders to identify growth opportunities and turning them into practical plans with clear commercial outcomes.

Working closely leadership teams, I help shape marketing and go-to-market strategies, improve internal processes, and support change in a way that is measured, purposeful, and sustainable. The aim is to always create clearer direction to achieve stronger commercial performance.

Working closely leadership teams, I help shape marketing and go-to-market strategies, improve internal processes, and support change in a way that is measured, purposeful, and sustainable. The aim is to always create clearer direction to achieve stronger commercial performance.

How I can help you

Clarify strategic priorities.

Identify where revenue and profit growth are most likely to come from.

Turn ambition into practical plans and tools.

Strengthen alignment across teams.

Build approaches that are credible, effective, and designed to last.

I'm Niki Sterling

I'm Niki Sterling

With more than 30 years’ experience across the UK, Europe and global markets, and experience across healthcare, MedTech and FMCG, I bring a broad commercial perspective and a practical understanding of what helps growth happen, and what can get in the way.

I help businesses turn insight into clear, commercially focused strategy, then shape that strategy into practical action with the right teams aligned around what matters most. My work is collaborative and discreet, and I like to help leadership teams move forward with confidence.

Clients come to me when they want an experienced advisor who can bring perspective, challenge assumptions when needed, and help sharpen priorities, improve alignment, and identify where growth and margin really live.


Lets connect and start the conversation

Lets connect and start the conversation

Case Studies
"I need to…"

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Case Study #1

Improve my brand postion in my focus markets

Case Study #4

Define a channel strategy to unlock my focus markets

Case Study #2

Succeed in a Private Label market

Case Study #1

Improve my brand postion in my focus markets

Case Study #3

Support my professional customer to connect with their customer through the eCommerce channel

Case Study #2

Succeed in a Private Label market

Case Study #4

Define a channel strategy to unlock my focus markets

Case Study #3

Support my professional customer to connect with their customer through the eCommerce channel

My values

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Collaboration

Connection

Add Value

The Value
of Humour

Collaboration

Add Value

Connection

The Value
of Humour

Let's Talk

Let's Talk

If you are looking for a considered, experienced advisor to help define direction and support delivery, I would be pleased to talk..

If you are looking for a considered, experienced advisor to help define direction and support delivery, I would be pleased to talk..

Get in touch

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© Niki Sterling Consulting Ltd 2025

Follow me on LinkedIn for updates

Visit my profile

© Niki Sterling Consulting Ltd 2025